Encontrei um phone blog que dizia isto:

AFI ETV Workshop, Hollywood – 7/23/2003 8:25:39 PM
Carlos Picoto from Microsoft TV spoke and demonstrated a wild and wacky enhanced TV product from Portugal’s TV Cabo/Panavideo network. The hosts and crew were clearly having way too much fun. They order roses and pizzas and stuff for each other via interactive TV while they’re hosting the ITV show, and the stuff is delivered on set. Much craziness. Why can’t American TV be this fun? Link to workshop website.

E pensar que cheguei a esta estória lendo um artigo sobre eTV na Wired.